Nobie Toys
Play With Care, Grow in Love
SNI-certified educational wooden toys for children aged 1–10. Designed to stimulate creativity, fine motor skills, and cognitive development.
Visit Nobie Toys →From a small workshop in Serpong to a wood manufacturing unit with two brands — this is our story.
Founder's Story
Founder & CEO, Mainan Kayu
Born as the eldest child in Jakarta on May 3, 1975, into a family living with very little — a 5×5 meter room with no yard, no separate kitchen, no private bathroom. From those humble circumstances came many lessons that would later shape the character of Thamrin.
Growing up in Larangan Indah, Ciledug — a neighbourhood that was then mostly marshland and sparsely populated — Thamrin found himself. He discovered community life, friendships, and became a spirited, adventurous kid. From that environment he grew into a principled person who could not easily be swayed.
In high school, his business instincts began to sharpen — not out of ambition, but out of necessity. To have pocket money for school, he busked with friends in the streets. From that experience, the seed of entrepreneurship began to grow.
In 2008, Thamrin founded Mainan Kayu in Serpong with one conviction: that quality wooden products from Indonesia could become a source of national pride — while at the same time moving the local craftsmen's economy forward.
"From the finest wood, we shape everything — with precision we never compromise."
— Thamrin, Founder of Mainan Kayu
Vision & Mission
To become a global leader in wood-based educational tool solutions that inspire children's growth and strengthen family bonds through sustainable innovation.
Our Values
Products that not only entertain, but carry pedagogical value to stimulate children's intelligence and creativity.
Providing play media that builds meaningful interactions between parents and children.
SNI certification and eco-friendly materials to protect future generations.
Driving the local economy through an inclusive labor-intensive production model for Indonesian craftsmen.
Broad product availability at accessible prices for parents, educational institutions, and global partners.
All production is done in-house — not outsourced — to guarantee quality in every batch.
Our Journey
Mainan Kayu was established in Serpong with a focus on educational wooden toys for Indonesian children.
Started serving wholesale and OEM needs for resellers and distributors across Indonesia.
The Nobie Toys brand was launched as a premium SNI-certified educational toy line.
The birth of Kajeng Ireng — an artisan home decor brand crafted from premium selected wood.
Launched digital platform and expanded reach into international export markets.
Our Brands
From one workshop, two brands were born with different characters but the same standard.
Play With Care, Grow in Love
SNI-certified educational wooden toys for children aged 1–10. Designed to stimulate creativity, fine motor skills, and cognitive development.
Visit Nobie Toys →
Wood That Tells Stories
Artisan home decor crafted from premium wood — ebony, Javanese timber, and selected materials. Each piece born from craftsmen's hands, for spaces that carry meaning.
Visit Kajeng Ireng →Partners & Clients
Their trust is real proof of our commitment to quality and production precision.
Nobie Toys at Jakarta Neighborhood Collaborator
Nobie Toys at Salma Moeslim Store
Nobie Toys at Popplay Store
Nobie Toys at Hijrah Fest
Nobie Toys at Kemenperind Book Fair
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